Friday, December 2, 2011

Why Blue Actually works on the Social Web !

Why is Facebook so blue? why is Twitter bird also blue? as a matter of fact,so are orkut,LinkedIn ,MySpace and the blogging platform,WordPress like many.

Although Facebook has gone through major redesigns in the last few years,the blue color has remained more or less the same all through.From the sign up page to their logo,the buttons,popups and even their mobile apps have sahases of blue. Ask the face of Facebook himself ,Mark Zuckerberg would reply "Blue is the riches color for me.I can see all of blue." According to Zuckerberg's Interview in the New Yorker by Jose Antonio Vargas,Colors doesnot matter Much to him. A few Year ago he took an online test and realized that he was red-green color-blind.
According to Colour Lovers Blue is the Top Choice amongst Popular Web Brands







Earlier Colour Lovers released a report on the colors of the social web. According to the data analyzed by their Twitter theme tool(Themeleon ),blue was a Dominant Color in people's profile design. Unlike most social networking sites,Twitter allows its users to select a theme to represent themselves,thus projecting their digital persona with colors. Color Lovers decided to study this color preference by analyzing choices made by over 1 million people who used 'Themeleon' over a period of 3 months. Interestingly a majority of people didn't wander that far off from Twitter's Default light blue Colors.

Colours Lovers also discovered that blue is the ruling color among the top 100 sites in the world ,Followed by the Red Color.

FULL REPORT OF COLOURS LOVER


According to Wired Magazine
Companies spend millions trying to differentiate from others. Yet a quick look at the logos of major corporations reveals that in color as in real estate, it's all about location, location, location. The result is an ever more frantic competition for the best neighborhood. Here's a look at the new blue bloods.



The Psychology of its Audience Drives the way a website is designed and Laid out Visually, in the Attempt to strike an emotional chord with its users .Social media has not only Revolutionized how people use the internet ,but even how its appears to them as well. Catering to a multicultural generation, targeting 18 to 40-years old, these websites need to appeal to a wide rather very wide genre of People .The social web can no longer carry off the primitive 'one way' deign,where designers create a website and push it to audience .Not only are users generating most on the content in the Social arena, they are given the freedom to choose which and how sets of feature should appear on their page. Personalization is the core.

Thus the degin must offer a diverse audience individualistic content and elements , without undermining the Power of social validation, a phenomenon in which peoples actions are influenced by others around them.


Source: Articles was already Published on CHip.in Magazine

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