Google’s Zebra Algorithm Update & its Effects on SEO

SEO – a Brief Overview

Search engine optimization has certainly widened the scope of internet marketing and plays a pivotal role in making your website popular over a short span of time. So if you are still wondering on how to make your website draw more and more traffic. Here’s how it is. However the most important thing that should also be focused on is that the optimization techniques should be legitimate and “white hat”. Otherwise the website might be penalized by the respective search engines. So in this article we will provide some of the important tips that will help you to understand the correct ways of optimizing your website and make it reap great results. With the recent updates that had been made by Google it has indeed become a tough job for websites to get quick results. After the Panda and the Penguin updates that hit the world of SEO real hard, Google is all set to implement a new algorithm update by the name of Zebra and that will help in combating the paradoxical search results that sites gain.

The last algorithm called penguin was aimed at improving the content that’s found on a site. Unnecessary stuffing of keywords and unnecessary back links were penalized by Google and such sites are being barred from featuring on the search engines.

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Zebra Update

The zebra or the upcoming update is believed to monitor the usage of social media to get optimized. Of late there has been a sharp rise in the use of social media optimization and it is all set to increase with every passing day. There are numerous fake accounts that are being created in the social networking sites and with the help of these sites the respective websites are being optimized. The latest algorithm is expected to put a check on all such things and will compel websites to use ‘white hat’ SEO techniques.

What can be done to avoid this?

The only thing that website owners should do is to refrain from unnecessary social media optimization. Fake website should not be used as that will only create more problems and make your website more vulnerable.

Other techniques to be adhered to

The most important part of any website is going to be the quality of its content. Without a rock solid quality content your site will never be able to reap the desired results. Hence make sure that your site is powered by lucid and informative content. Besides that you can also hire content writers and make them write quality press releases so that they bear all the latest company information and news.

You should also focus on the design of you website. That is the first thing that attracts the attention of an individual. Hence this should be focused on as well. Therefore if you feel that it would become tough to manage all these together, then you can well choose to go for an SEO company that will refrain from all ‘Black hat’ techniques but still come up with the best outcome.

Author's Bio: Myke Thomas is a proficient author who writes quality articles on topics such as Web Development Manchester. He is a vastly experienced author who has been penning thoroughly informative articles for decades. His articles have been very helpful for the readers.