Nowadays businesses understand the importance of the internet and the difference it can make to their business. They also know that being at the top of the search engine results pages is important for driving traffic to a website and subsequently making sales. The big question is how can they achieve this & at a reasonable cost?
Now, it’s not difficult to get to the top of Google if you are willing to pay to appear as a sponsored link, where you bid for the position and every time someone clicks on your advert you pay. However, as competition for the keyword phrases increases so do the costs and not all businesses will be able to afford to continue with PPC forever and especially if you are an India bases business the costs appear to too much to ask for.
The more cost effective way to appear at the top of the organic rankings, on Google that’s just below the sponsored links (normally 3) which appear on most search engine results pages, is to conduct an SEO campaign to get Google and the other search engines to index your website content and return it in search results. The other fact is that once you get towards the top of the rankings it becomes a lot easier to stay there because one of the key factors Google looks at is the popularity (traffic) of a website and by being high on the results you will get more traffic.
And NOW is the best time for any NCR or India based business to try to gain the SEO organic results as Indian SEO industry is gaining a lot of attention worldwide and you would find many effective SEO companies in the NCR or any part of India, that would help you drive your business in the online world.
How to start an SEO Campaign?
Assuming that you already have a good, relevant domain name and have access to a Content Management System (CMS) to update your website, here are some of the most important steps that your marketing team can do through help from your SEO agency:
• The first and most important step is to determine what are the most important keywords or phrases, usually 2 or 3 words, for which you want your website to appear on search engines? You know your target audience. So find the key phrases, probably between 10 and 20, which you think that customers will use to type into the search engine and relate to your hotel.
• After you have decided on your keyword/ phrases, the next step is to place them in certain areas of your website pages. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website – you can see the page title at the very top left of the internet browser. Your homepage title should contain your main 2 or 3 targeted keyword phrases. All the other pages of your website should have title related to the content of that respective page.
• Put your targeted keywords in the meta keyword and a one line description about that webpage in the meta description. Many other search engines will still read them and if you are not stuffing keywords that are irrelevant to the page content then Google is unlikely to penalize you.
• Your website pages should have unique content describing the featured services and facilities. The content should include the keyword phrases that are in the title of the page.
• Google gets excited by new and original content and a blog fits the bill. Use a business blog to communicate with your customers about anything happening in the hotel and very importantly update at regular intervals. Once or twice a week is good. Articles don’t have to be long and as long as they relate to your business then that’s good. An SEO Company in the NCR includes provision for comments on the blog.
• Once the website is up and running you want to know more about where the traffic is coming from, the volume of traffic & the search terms being used amongst other things. Analytics software can do this and Google provide theirs free of charge to use it.
• An SEO Company conducts some simple searches for key phrases and record the position each keyword phrase achieves and the page it is pointing to.
• Social media websites like Twitter, Facebook, Pinterest, Stumblupon, Delicious are some of the buzz words today in social media that an SEO company uses for gaining maximum visibility.
These are some of the recent trends and techniques being used by all-most all the effective SEO Companies in NCR region that would help you gain an advantage over your competitors for your India based business.
Now, it’s not difficult to get to the top of Google if you are willing to pay to appear as a sponsored link, where you bid for the position and every time someone clicks on your advert you pay. However, as competition for the keyword phrases increases so do the costs and not all businesses will be able to afford to continue with PPC forever and especially if you are an India bases business the costs appear to too much to ask for.
The more cost effective way to appear at the top of the organic rankings, on Google that’s just below the sponsored links (normally 3) which appear on most search engine results pages, is to conduct an SEO campaign to get Google and the other search engines to index your website content and return it in search results. The other fact is that once you get towards the top of the rankings it becomes a lot easier to stay there because one of the key factors Google looks at is the popularity (traffic) of a website and by being high on the results you will get more traffic.
And NOW is the best time for any NCR or India based business to try to gain the SEO organic results as Indian SEO industry is gaining a lot of attention worldwide and you would find many effective SEO companies in the NCR or any part of India, that would help you drive your business in the online world.
How to start an SEO Campaign?
Assuming that you already have a good, relevant domain name and have access to a Content Management System (CMS) to update your website, here are some of the most important steps that your marketing team can do through help from your SEO agency:
• The first and most important step is to determine what are the most important keywords or phrases, usually 2 or 3 words, for which you want your website to appear on search engines? You know your target audience. So find the key phrases, probably between 10 and 20, which you think that customers will use to type into the search engine and relate to your hotel.
• After you have decided on your keyword/ phrases, the next step is to place them in certain areas of your website pages. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website – you can see the page title at the very top left of the internet browser. Your homepage title should contain your main 2 or 3 targeted keyword phrases. All the other pages of your website should have title related to the content of that respective page.
• Put your targeted keywords in the meta keyword and a one line description about that webpage in the meta description. Many other search engines will still read them and if you are not stuffing keywords that are irrelevant to the page content then Google is unlikely to penalize you.
• Your website pages should have unique content describing the featured services and facilities. The content should include the keyword phrases that are in the title of the page.
• Google gets excited by new and original content and a blog fits the bill. Use a business blog to communicate with your customers about anything happening in the hotel and very importantly update at regular intervals. Once or twice a week is good. Articles don’t have to be long and as long as they relate to your business then that’s good. An SEO Company in the NCR includes provision for comments on the blog.
• Once the website is up and running you want to know more about where the traffic is coming from, the volume of traffic & the search terms being used amongst other things. Analytics software can do this and Google provide theirs free of charge to use it.
• An SEO Company conducts some simple searches for key phrases and record the position each keyword phrase achieves and the page it is pointing to.
• Social media websites like Twitter, Facebook, Pinterest, Stumblupon, Delicious are some of the buzz words today in social media that an SEO company uses for gaining maximum visibility.
These are some of the recent trends and techniques being used by all-most all the effective SEO Companies in NCR region that would help you gain an advantage over your competitors for your India based business.
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