Sunday, December 30, 2012

When I was Pi in the Information Ocean

All most every one of us knows about the life of Pi. Either we have read about him, or watched the recently released movie, or heard of him. Even if not that, we have definitely seen the reviews in the internet or the amount of publicity it has got. He is from a well to do family who loses their earthly possession during a dispute with the authority and decides to settle to a distant land. The family lost their lives while traveling only to leave Pi stranded on a row boat with a few dangerous carnivores, who in turn is eaten by more a more dangerous animal. He finds himself on the same boat with the beast and learns to tame him somehow so that he is not harmed while fighting his modes of survival with a belief in all the religion he had grown up with. He eventually survives alone in the boat with the animal only to live a long life afterwards and pass on his wisdom and story to other people around him. Thus the movie ends or maybe the story ends for him as he somewhat finds appreciation and recognition through another novelist.

 


I am Pi

Sometimes when I engage myself to the real world with my jobs I feel myself quite similar to the prodigal character of the great novel. Being Pi is not easy but I believe with the same kind of wisdom and belief even I may live to tell my tale. But since, unfortunately, I don’t have any such communications with any novelist; I decided to tell it my way. SO let me tell you how I am evenly matched up with Pi. A few years back when I used to surf through internet or post an entry in any of the website, it was not that difficult to find out the popularity chart. Well I admit that I may not be at the top but I was certainly on the privileged side. The search engines treated me well and with right searching index I was not that easy to find. But yes I ran into trouble too. The search engines got me by the scruff of the neck almost with all their refinery methods and I had no options other than to abandon my old domain and start afresh. While I was contemplating the idea I noticed how much the search engines are changed. I felt that there is no one to help me pass through the vast ocean of information and huge wave-like behavior of optimization techniques that could wash me away to my oblivion. Also similar to the tiger I have my own knowledge but without following the current approach I am bound to get doomed or shut out of my business. So I decided to follow my faith. With the power of content, proper page design and linking or attaching myself to some safe websites, I slowly began my progress. I did not have any idea whether I will be successful o not but since I need to save my business, I had to do it. With some proper SEO practice and good content I managed to keep myself afloat. The information ocean tried to drown me through various techniques like Panda update followed by Penguin and then another update but I had learn the trick by then, and not only managed to survive but I started to make good returns for all the hard work I had done. And two years later I indeed returned to the realms of recognition that made the journey worthwhile. I understood even in the case of Pi it was the fact of survival that made his life special, it was the journey itself. So as I can boast of having a flourishing business beating all the odds and may be even compare myself to the character.


Epilogue

As we are busy getting our own priorities right before we enter another year of drama over the internet usage policies, I can say that I am pretty much on guard. Surviving when I was low and alone made me look into newer variations and adaptation we need to make in order to stay alive. And even if the search engines tries to get us bogged down with deadliest of algorithms or stingiest of popularity measure, we say at least be able to counter it by all our means. And we should always know that it is always the result that matters not as it is the journey that makes us a successful man.


(Image Courtesy  C. Mytko via http://random.mytko.org/2007/03/happy-pi-day.html)

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