The internet has opened up new worlds when it comes to promotion and advertising. It has revolutionized the ability to find small (or large) groups of specific people who have a direct interest or need for your product.
This ability far outweighs methods used with traditional advertising and promotions. The old ways of separating your best customers from the rest of the people was a laborious process that involved placing ads in magazines and specialty trade newspapers and building a direct mailing list.
The internet excels in its ability to sift people out, and approach them through a concerted effort which integrates a number of platforms to bring the customer to your website.
One of the most powerful tools in this effort is video. The web is custom made for video. It is a moving, dynamic way of imparting information quickly about your product, your company or elements of your field of expertise.
The statistics on how well video performs are proof of how quickly video is taking its place in every online marketing effort.
In 2012, video was the fastest growing type of ad, experiencing almost 55% growth. In sales, shoppers who viewed video were between 144% and 174% more likely to buy or add to cart than viewers who didn't, depending on the study that you are looking at.
The Video Production quality does matter. People expect a certain degree of professionalism when it comes to promotional videos.
They should be well made, have good sound qualities, and most of all have a quick, even pace that shows your potential customers the product in action, and which gives the customer vital information about the product.
Even a short video can deliver a huge amount of information in a short period of time. The old saying goes, a picture is worth a thousand words - video must be worth even more.
Direct promotional videos are not the only type that will increase your sales and promotional efforts, though. Let's say that you are a hobby store that specializes in model railroads.
You will want some promotional videos, but tutorial videos can get a lot more traffic. A tutorial video makes no overt sales pitch. For instance, our hobby store owner might want to make a short video about the quickest and easiest way to hook up the new Digitrax complete train control system, which is a digital control box for scale trains.
This establishes him as an expert in the field, and it is giving the consumer something of value for nothing more than seeing the name of your store along the bottom of the video (maybe even only at the beginning or end).
But there will be links, of course, and tutorial videos are a great, organic way to drive customers to your site. If they like the tutorial chances are they will visit your website, and that is the whole goal.
Find a good video production company, and learn just how important video can be for any online marketing effort.
About the Guest Author:
Video can make a big difference in your marketing efforts, but good Video Production is a must. To make a top quality, effective video, hire the best Video Production company you can find
Video can make a big difference in your marketing efforts, but good Video Production is a must. To make a top quality, effective video, hire the best Video Production company you can find
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