What Can Risk Your Mail Deliverability on Email Marketing

Email marketing is all about engaging more customers and ensuring high deliver-ability ratio. But there are some measures that suck the life out of your email deliver-ability. You need to have a check on what is happening to your email list and whether it is getting delivered to right contact or not.

Who is risking up your email address deliver-ability?

Web Monsters: Many web monsters sign up to your email list without actually opening it or responding to it. They have multiple options to create temporary or accounts that are disposable. These web monsters sign up using sudo names and actually doing it with their real email ids. They have two three account and sign up for an email list they do not require or which they never open. Even if they use their real email id they do not update when any change is made for further subscriptions. So, you may be wasting your resource to target them with your latest offers wherein you are just hoaxed.

Asking Too Many Details: Not giving real email address could mean a lot of things. The subscribers may just be interested in your special incentive scheme and not wanting to share their real email address. The subscribers may not want to get into any commitment with your company or its offers. So, they would just give some fake email ids which they may may not even check later. Spare yourself from such hoax subscribers by just adopting few measures. Your sign up form must be very tactfully designed. You must take out all the intricate details of the customers to avoid regretting later. Asking too many details can also leave you with unfinished forms or throwaway address.

Free Gifts leading to fake email address: Announcing free gift vouchers incentive to sign up for your email list may sound a great scheme to you but in reality may be not. Mentioning free gifts for subscription to the email list again and again would leave an impression of not talking why people should sign up. Leaving the main product or service behind only promoting the free offer would lead to a fake email address. People would sign up for the free gifts instead of your offers. They would subscribe for the gifts not for your emails.

Why you should be concerned: Even after the throwaway email address what really matters are high amount of subscribers. This is correct, but that should not leave you to be care free about the other concerns. The more customer involvement the more chances of mails dropping into the inbox than spam folder. If the inbox if full of email addresses that are not responsive then you can see lesser deliver ability. Email address that cannot be delivered too also impacts the deliver ability ratio.

The above mention facts talk about the factors risking deliver ability of your emails. You cannot manually stop subscribers to use fake email address but make your email list alive to ensure clarity. Talk about what you have to offer if they sign up. How would your emails benefit them and why they should subscribe only to your mails and not competitors. These factors in your entail sign up process must be rectified for any start up errors.

Sarah Johnes

About the Guest Author:
working at Just Validate as a marketing head specializing in append services and email verification

Get to know the Top ten conversion rate optimization consulting services

I know all you guys are now habituated reading my articles, and most of you might think of why so many articles are written and pasted in websites, just to give information or are there other goodies hidden behind it. Well, to be true all website administrators make sure that their websites are content rich, so that they can be ranked at the top of Google search.

Lot of companies selling products or services try to make their home a page a landing page, lot of times they make separate landing pages as well. What they want from these pages are very simple, they want people to go into this pages and click on some or the other form or button so that the company can get the relevant details of the user and then approach them for a direct sales call, most of them you find this happening more quickly with just a click and buy kind of a page.

Let us now analyze on what I just said above, we all think that it is so easy to make a landing page and then promote it with some contents so that users can come in and click. Well, if you are thinking it to be YES then you are wrong my mate, because to make sure that users come to the page, like it and then click on a specified form fill it up or click the buy button takes lot of study and hard work, this hard work is what we term as conversion rate optimization. In a CRO or CTA domain a testing is done to the landing pages to see on how they would convert and why. Accordingly the landing page is modified as and when required to make sure that the conversion rate is higher.

 

In general companies will high SEO guys or CTA guys to do so, but eventually this has been found to be a costly approach and hence lot of independent firms and companies have come up providing similar service and a cost cut for your pocket to bear it. Ok, let us now do something, since now we all have an idea of what is conversion rate optimization and what is conversion rate optimization service, let us now understand who are the best service providers in this domain, whom to trust and whom not to and what they can do for your online business, interesting huh!!!

So, out of curiosity, and interest I have marked below the different companies who are topping the list for providing the services we are talking about, with some information on why they are at the top.

Netmark.com

founded in 2007 with approx. 100 full time employees and 300+ active client base. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 100% to the point for which they have high client retention of 96%

Customer Magnetism

founded in the year 2000 with approx. 50 full time employees and 100+ active client bases. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 99% to the point for which they have high client retention of 92%

Higher Visibility

founded in the year 2007 with approx. 25 full time employees and 100+ active client bases. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 99% to the point for which they have high client retention of 98%

See Why

founded in the year 2010 with approx. 10 full time employees and 20+ active client bases. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 99% to the point for which they have high client retention of 90% in addition their price chart is lower when compared to others.

Click through Marketing

founded in the year 2004 with approx. 50 full time employees and 42 active client bases. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 99% to the point for which they have high client retention of 95%.

Wider Funnel Marketing Optimization

founded in the year 2007 with approx. 10 full time employees and 100+ active client bases. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 99% to the point for which they have high client retention of 90%

Net mining LLC.

founded in the year 1998 with approx. 50 full time employees and 100+ active client bases. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 98% to the point for which they have high client retention of 95%.

Precis E-business Systems

founded in the year 1997 with approx. 100 full time employees and 27 active client bases. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 98% to the point for which they have high client retention of 90%.

Touch Commerce Inc.

founded in the year 1999 with approx. 25 full time employees and thirty two active clientele. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 97% to the point for which they have high client retention of 86%.

ion interactive

founded in the year 1998 with approx. 50 full time employees and 100+ active client bases. Their site analysis, strategy development, implementation, testing environment, reporting techniques are 97% to the point for which they have high client retention of 89%.

Final Thought

The above list is prepared as per information from sources, but even though, now we all have a clear view of whom to approach and why to make sure we get the best of the conversion from our landing pages, so what are you all waiting for, approach one of them and get your conversion increased.

Increase Sales And Traffic - Videos Are The Key for a Truly Effective Marketing Campaign

The internet has opened up new worlds when it comes to promotion and advertising. It has revolutionized the ability to find small (or large) groups of specific people who have a direct interest or need for your product.

This ability far outweighs methods used with traditional advertising and promotions. The old ways of separating your best customers from the rest of the people was a laborious process that involved placing ads in magazines and specialty trade newspapers and building a direct mailing list.

 

The internet excels in its ability to sift people out, and approach them through a concerted effort which integrates a number of platforms to bring the customer to your website.

One of the most powerful tools in this effort is video. The web is custom made for video. It is a moving, dynamic way of imparting information quickly about your product, your company or elements of your field of expertise.

The statistics on how well video performs are proof of how quickly video is taking its place in every online marketing effort.

In 2012, video was the fastest growing type of ad, experiencing almost 55% growth. In sales, shoppers who viewed video were between 144% and 174% more likely to buy or add to cart than viewers who didn't, depending on the study that you are looking at.

The Video Production quality does matter. People expect a certain degree of professionalism when it comes to promotional videos.

They should be well made, have good sound qualities, and most of all have a quick, even pace that shows your potential customers the product in action, and which gives the customer vital information about the product.

Even a short video can deliver a huge amount of information in a short period of time. The old saying goes, a picture is worth a thousand words - video must be worth even more.

Direct promotional videos are not the only type that will increase your sales and promotional efforts, though. Let's say that you are a hobby store that specializes in model railroads.

You will want some promotional videos, but tutorial videos can get a lot more traffic. A tutorial video makes no overt sales pitch. For instance, our hobby store owner might want to make a short video about the quickest and easiest way to hook up the new Digitrax complete train control system, which is a digital control box for scale trains.

This establishes him as an expert in the field, and it is giving the consumer something of value for nothing more than seeing the name of your store along the bottom of the video (maybe even only at the beginning or end).

But there will be links, of course, and tutorial videos are a great, organic way to drive customers to your site. If they like the tutorial chances are they will visit your website, and that is the whole goal.

Find a good video production company, and learn just how important video can be for any online marketing effort.

Leoline Cheadle

About the Guest Author:
Video can make a big difference in your marketing efforts, but good Video Production is a must. To make a top quality, effective video, hire the best Video Production company you can find

War of Browser – the extinction

It has been a while we have not reviewed the various browsers, we have been experiencing so many wars, world war I followed by world war II, but those wars have gone by and it is a peaceful place to live by, think over what I just said, is it really peaceful or are there more wars going on, I mean war related to the developed technology, war related to internet, or might be war related to browser.

Let us take one war at this time and see of technology is fighting for it or not, yes we would be talking about war of different browsers available for surfing the internet, we would be talking about the rise of browser and some review of browser, so what are you waiting for, read them below and see if you are using the most powerful browser yet or not.

Let us do something before we review some of the browsers, what we will do is first number them as per rated by users (via sources), then we will review them of why are they rated such, don’t you think a much easier way to see who is the pawn and who is the queen in this war?

1. Fire Fox – Well, we all have heard about this one, rather we all have used this one as well, the most loved browser of all time since its release. The best plugins are available, the best storing of history and download options available, not only for windows users but also for mac, iPhone and android users as well. Top of the list is Firefox by Mozilla Corporation, which is an open source browser always ready to get updated with more creativity.

2. Google Chrome – I think we all know this one as well, owned by non-other than the G group, yes I mean the Google group. The most rated and used browser, and since it is made by Google developers hence they have made sure that it gives you the facility to log into your Google account and use all your Google group related stuff in one place, like you tube, Google play and of course Gmail.

Another exciting feature is the chrome market, from where you can download lot of games like angry birds and grand theft auto, as well as lot of other add-on and plugins.

One added advantage of this browser over other browsers available is that if you open up a website in a different language then it would automatically detect the language and give you the option to translate the same.

3. Internet Explorer – Ok, one of the oldest browsers in the pipeline, I think when I had learned how to browse and surf the internet; this was one of the browser available by Microsoft. Thou as of that after much up gradation it holds the rank and is used by not so many users but still gives you lot of features pre-built which is compatible with other Microsoft related products, similar to chrome which has for Google related products.

One advantage of this browser over others is the SSL function encrypted for which it is highly used when opening https websites or government websites. The security features, privacy protection and an option to open websites which were made in compliance to the older versions of browsers are awesome.

4. Opera – Yet another browser, but gained its popularity because of the high usage of internet over mobile phones, in fact it comes pre-loaded with most of the high end android, apple and windows phone, the best feature of this browser is that it allows you to have a high speed browsing session even when your internet speed is slow.

5. Safari – Hoe can you think that after Microsoft and Google, apple would have sat back and not come out with its own browser and for the same reason apple came out with its own browser safari, pre-loaded in all mac and now in iPhones as well. Thou it is also compatible with windows but is more used by users who hate pop-ups because the best feature of this browser is to block pop-ups and automatic form filling option is great.

6. Rockmelt – Have you guys heard of this one, well this one is in the top list as well because of features like quick and more accurate search result that it shows up and has Facebook integrated, with lot of application supported.

7. Avant Browser – Here is one more browser that I have used personally, why I love this one to be on the top of the list, only reason is its tabbed browsing feature and the zoom in out feature, were one can zoom in or out 500 percent of a regular view.

8. Maxthon – This browser is more popular in china and between Chinese than others not because it is a china based browser and gives more accurate search results for china related topics but for the reason that it has a customisable interface and the feature to open any website by just a drag drop of the url, the only problem I find with this browser is its speed and vulnerability towards security.

9. Phaseout – The only reason this browser is popular is because of its multi search engine function which can be performed at one point of time, which means the next time you search for something using this browser then you get the results as of Google, Bing, yahoo and other major search engines as well at the same time.

10. Seamonkey – Yet another production of Mozilla, this browser is not only a browser but more, yes it has a chat client, email client and newsgroup client integrated all together in one.

11. Flock Browser – If you are a socialite guy or girl. Well, what I mean is if you are a regular facebook or twitter user then this is the best browser for you as it has the features included in it.

12. DeepNet Explorer – Down in the list but yet been able to restrain its position in the top few because of the only or lets read this as first ever browser to have RSS feed news reader and P2P client amalgamation.

Conclusion

 So, now when you already know of which is the browser made for you, why are you waiting for and waiting for what. Go grab hold of the browser, download it and use it for a life changing experience.

Weight Loss Diet Plan

Diet plan helps to lose weight is easy and fast way

Weight loss diet plan helps to lose weight in easy and fast way.Long term weight loss can be achieved with high intense workout. This will include interval training. Interval training would include 30 second of rest period in between your intense workout. The idea of this long term weight loss is to increase your heart rate and metabolism in return, your body burn fats even when you are resting. For beginners, you will find it difficult to complete a whole circuit of interval training. It is fine as you need to watch your phase and go with your own target. You will improve gradually.  Eating food rich in protein and a little carbohydrate will help you in energizing your tired muscle. Do not go over load with the carbohydrate as this will only put on your weight you lost. So plan your workout and food you eat and watch your weight shade in no time. You can modify the Diet plans given according to your needs if you like a little challenge

Diet plan for long term weight lose

                      Long-term weight loss: Approx. weight loss of 8kg or more after 16 weeks.

Meal	Time	Mon	Tues	Wed	Thu	Fri	Sat	Sun
Drink fresh fruit juice or coffee without sugar before workout	30mins	Cardio	Cardio	Cardio	REST	Cardio	Cardio	Cardio
Bacon, scrambled egg, whole meal toast		Breakfast	Breakfast	Breakfast	Breakfast	Breakfast	Breakfast	Breakfast
	40mins	Increase your Weight training for arm	Increase your Weight training for chest	Increase your Weight training for abs	REST	Increase your Weight training for legs	Increase your Weight training for gluteus	Increase your Weight training for back
Lean chicken breast with brown rice or salad with lean chicken breast.		Lunch	Lunch	Lunch	Lunch	Lunch	Lunch	Lunch
	30mins	Interval training	Interval training	Interval training	REST	Interval training	Interval training	Interval training
Lean chicken breast or post-workout drink		Dinner	Dinner	Dinner	Dinner	Dinner	Dinner	Dinner
	Total: 1hr 40min

 

  Diet plans always helps to loss weight and get a smart and beautiful body.for good results of any diet plan you should follow the diet plan and then wait the results.b/c diet plan is not a magic but its only a method or a system which control your diet which you take and as a result you lose fat and weight.diet plan help to lose overall body fat and it help to stop to get fat.follow the plan completely for good results.